Sometimes it’s hard to fill a job opening. It may seem like there just aren’t good candidates out there, but the problem might be that you’re not identifying or attracting the right people. Consider a few common reasons vacancies stay open and how you can address them. For instance, perhaps you’re not posting in places that the right applicant will see the listing. Think about broadening your reach via newer job boards, industry publications, and/or area schools/professional training programs. Perhaps you are focusing too narrowly on specific requirements. In this case, think about what skills can be learned on the job and limit the number of must-have qualifications in the job listing. Take a second look at the salary range—is it competitive with what others in the area are offering for a similar position? Maybe you’re not “selling” all of the job’s benefits. Create an accurate yet positive picture of the job and emphasize popular or unique benefits. Read the full article.