The middle generation brings autonomy, loyalty, and a desire to make a real contribution. Keep them engaged with a few key offerings.
Your Gen X employees expect you to take an active role in their health, according to a new survey. In fact, nearly three-quarters (70%) think their employer should increase their efforts to support holistic health, and 90% say management should be responsible for helping employees address stress. The survey results are an important reminder that wellness benefits are not one-size-fit all and that customization is key to attracting and retaining good workers.
Gen Xers, those individuals born between 1965 and 1984, express concerns that companies don’t address their specific needs. A vast majority (85%) report that everyone at their company is offered the same health and wellness resources/benefits; and they say this affects their feelings about their employers. For instance, more than half say they have “seriously considered” leaving their job because of stress. Over three-quarters (84%) say they would be more involved in wellbeing benefits if they included more relevant programs.
What wellness-related benefit is most in demand by Gen Xers? According to Deloitte, it’s family leave. Many Gen Xers are “sandwiched” between raising dependent children and caring for aging parents. This creates significant time demands, so these employees welcome flexible work arrangements, generous family leave policies, and creative time-off programs. Companies on the cutting edge of innovative family leave policies will have a clear advantage when competing for the best and brightest Gen Xers.
As this generation make up about 60% of the current workforce, it is crucial to address Gen Xers’ needs and interests. These workers are mid-career, and they are still skill-building. However, they aren’t satisfied with just doing what is required of them. In one report, 39% identify the “ability to make a difference in the organization” as a top priority. They also say they want recognition for their work and opportunities for skills and professional development. They want to do a good job for you, so it well worth investing in the skills and training they need for maximum performance.
