Having a loyal, productive workforce takes more than a steady job and a regular paycheck. Employees want meaning and purpose. According to employee research, workers’ attitudes contribute significantly to everything from turnover to profitability.
Consider these tips for a happy, engaged workforce:
- Build culture around purpose. Define your mission in practical terms that will resonate with workers.
- Connect a message to the mission. Create multiple opportunities to state and restate the company’s purpose and reward employees for upholding its values.
- Personalize participation. Not every worker will participate in promoting and realizing the mission in the same way. Create specific opportunities for everyone to be involved and recognize their contributions.
- Promote empathetic connections. Involve employees in leadership and advocacy roles. Invite them to share their visions of what could be done better or different.
