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(6/29) Need to Communicate Change in the Workplace? Focus on WIIFM to Gain Employee Buy-In

By Joanne Kaldy / June 29, 2020

Especially during a crisis, people are more likely to cling to comfortable old ways of doing things. As a result, when change is needed the most, people are more likely to fight it. However, take heart; you can answer the age-old question: What’s in it for me? And you can inspire people to embrace change even if they are resistant:

  • Analyze your audience. Understand how the change will affect different groups of employees and highlight specific benefits for each one.
  • Create a compelling story. Develop a narrative for each group that will help build a strong foundation to promote engagement. Specifically, create an elevator pitch and develop supporting messages tailored for each group.
  • Emphasize the benefits. Make the change tangible by creating scenarios and using comparisons.
  • Engage employee storytellers. Recruit thought-leaders and champions to help share the story, engage others, and address questions and concerns. Make sure these storytellers have consistent and accurate messages and talking points.
  • Create a high-tech experience with efforts like informal Q&A sessions and fun activities like a board game or online contest.

Read the full article.

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Publisher: CC Andrews
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Editor: Joanne Kaldy

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