According to a recent survey, 88% of human resources managers say the pandemic has triggered their organization to add new employee benefits. Among the most popular and in-demand by workers:
- Health coverage. Workers want good health care plans. Employers offering 100% coverage are attracting the most attention among job seekers.
- Ways to boost income. Some organizations are increasing their 401(k) match percentages to attract and keep workers. Profit-sharing options also are popular.
- Coverage for home office equipment. With more people working from home, job candidates want their company to pay for the tools and technology they need.
- Enhanced schedule flexibility. In the eyes of many workers on the job market, the traditional 40-hour, 9-5 week is passé. They want hybrid work options, flexible hours to care for kids and handle other personal obligations, and opportunities to work a 4-day work weeks.
It may not be possible to offer all these benefits. However, you can survey employees and talk to job seekers about which ones would most likely cause them to take or keep a job. If you’re consistently losing workers to a competitor, consider a little detective work to find out what they’re offering that you’re not.
