While it’s true that you can’t implement culture change without buy-in and support from leadership, you also need employees at all levels to get—and stay—on board. Start by understanding the importance of open communication. Talk to your employees. Do they understand what the organizational culture is? What do they know about culture change? How does the culture affect their work? What culture changes would make their work better? Of course, you need champions, so identify informal and thought leaders in your company. Make sure they know what you’re trying to do, and talk to them about how they can support your efforts and model culture change. Establish a cultural narrative that tells your company’s story—its core ideals and values, goals, achievements, and history. A vivid, rich story can paint a portrait that resonates with everyone. Read the full article.