According to new research, employee coaching is not only more popular since the pandemic started; it has taken on new meaning and roles. No longer just a one-to-one practice, today’s coaching includes a broader spectrum of people, tools, and information.
Some key discoveries from this research:
- Overall, 37% of employees say they know about coaching but just 15% say they’re engaged in a coaching relationship.
- 81% of Millennials are aware of coaching and 47% are engaged in some kind of coaching activity.
- Employees in large urban areas around more aware of coaching. Over a third (36%) of urbanites say they are aware of coaching, compared to 16% of respondents in rural areas.
- The leading reason employees say they are participating in coaching is to improve their communication skills. At the same time, 18% say coaching is the result of a career change triggered by the pandemic.
- The top goal of coaching for employees is fulfillment and success in life, including career, personal relationships, and more.
- 78% of employees say having a certified coach is important to them.
- More than half of employees with a certified coaching say they’re satisfied with their experience working with that individual. However, only 27% of respondents with a non-certified coach say they’re happy with the relationship.
