These days, you need every possible tool to boost recruitment and compete for good people. Testimonials can help:
- Testimonials come from a current or former employee and share positive, helpful comments about what it’s like to work for your organization. They don’t have to be long and detailed; short, punchy testimonials can be very effective.
- You can gather testimonials by asking workers for them (employee surveys are an easy way to get this information), using annual reviews to collect insights and soundbites, and seeking permission to use feedback from job candidates.
- Great testimonials tell stories, for instance, about times workers were excited to go to work or felt especially appreciated or supported.
- Use these on a variety of platforms – social media, website, recruitment ads, etc.
