A written job description can bring in lots of great applications or leave you empty-handed. Be methodical, precise, and creative to attract the best and brightest. Start by making sure the job title is accurate and specific; keep it concise but include keywords that are likely to get the right people’s attention. Lay out the job requirements, including years of experience and required technical skills. But don’t demand capabilities that are optional or could be learned on the job. Be clear and use straight talk—state the salary, how/when/where the person will work, and key benefits. If there is something unique about the position—such as it comes with a company car or can be done offsite, highlight that information. Include other positives about the job and/or organization such as tuition assistance, gym memberships, or flexible hours/schedules. Read the full article.