One of your untapped branding resources might be your own employees As the long-term and post-acute care (LTPAC) sector moves into value-based models, organizations are looking for ways to differentiate themselves. Today, employees at all levels can play key roles in driving traffic to your website, encouraging customer engagement, and gaining the attention and loyalty of residents, families and staff. “Brands are waking up to the impact activated employees can have on marketing goals,” says Michael Brenner, founder and CEO of Marketing Insider Group, in a blog. “Your employees are consumers. They are the human face of your company and so are more trustworthy in the eyes of your audience.” So how do you engage and inspire employees to be active in the business culture without adding to their workloads? It may be … [Read more...] about Engaging Staff in Promoting Business Success
Recruiting on Social Media
Is your next candidate only a ‘like’ away? Social media is an effective tool for attracting new employees, especially those among the millennial demographic. But, like most technologies, implementing them without a clear strategy can upend the productive partnership between marketing and HR. Among healthcare professionals, Facebook and Instagram are the most-used applications. With 2 billion monthly users, Facebook grabs the bulk of the social media user stats and has added features for posting job positions and even interview scheduling. “Recruiters can use Facebook for sourcing, recruitment marketing and candidate engagement, run highly targeted ads based on locality, education, job title and interests and search through industry-specific groups for qualified talent,” notes an article published online by the Society for Human Resource Management … [Read more...] about Recruiting on Social Media
Termination Tips
Take the heat out of firings with policies, communication and dignity Even with ideal hiring processes in place, sometimes HR directors face the situation of a potential employee termination. Dismissing an employee is never easy, but well-communicated procedures and consistent, complete documentation can help prevent surprises and minimize the stress and anxiety of a difficult situation. Be Proactive Dismissing an employee for performance or behavioral reasons is rarely a sudden event. It usually begins with a pattern of behaviors or repeated offenses—such as frequent absences or no-shows, conflicts with other employees or a consistent inability to handle job responsibilities. While it may be tempting to wait and hope the person improves, it is best to begin a conversation with the employee as early as possible, since a proactive conversation can alert HR to the need for more training or counseling, problems at home or special challenges that might be easily remedied. Prompt … [Read more...] about Termination Tips
The Search for CNAs
[vc_row full_width="stretch_row_content_no_spaces"][vc_column width="3/4"][vc_column_text css_animation="none"] SNF, AL providers struggle to find quality CNAs—and federal/state regs aren’t helping Certified nursing assistants (CNAs) are the backbone of post-acute care. But finding quality CNAs to recruit is harder than it should be, provider organizations say. As the demand for long-term and post-acute care services increases, providers are feeling the pinch in local markets where there is a lack of trained CNAs available. The 75-hour federal training requirement is difficult to fulfill in many regions, especially rural areas. Yet, 31 states require more training than the federal minimum—ranging from 80 to 180 hours. Amid the dearth of qualified CNAs, providers are often compelled to host their own training programs to ensure sufficient staffing. But if a provider receives a civil monetary penalty of more than $10,484 from the Centers for Medicare & Medicaid Services for … [Read more...] about The Search for CNAs
