According to one study, nearly half (43%) of working moms say they’ve experienced discrimination in the workplace after becoming a parent. At the same time, over a third (39%) report being excluded from skills development they need to progress. To attract and keep working parents (especially working moms), here are some steps to consider:
- Build a ‘coherent’ development plan. See training for these employees as a necessity and not a luxury. Don’t wait for them to ask about professional development. Find out about their professional goals and interests, then match them with appropriate opportunities.
- Eliminate workplace discrimination. Raise awareness of the needs of working parents, and make sure these employees know they’re valued. Look for ways to help them when their kids are sick or daycare is closed. Provide support such as information about free or low-cost childcare, financial planning/counseling, and mental health services. Offer scheduling flexibility and/or job sharing.
- Remember that parenthood can add value to employees’ work. They are motivated to provide for their family and know how important a secure job with a good wage is.
