This special event is a great opportunity to bring awareness, visibility to careers in the aging field.
HR professionals can use Careers in Aging Week (CIAW), March 3-9, to promote jobs in post-acute and long-term care and attract new employees throughout the year. There are many tools and resources available; and you can take these and customize your own creative approach.
Start by viewing a brief video about “The Information and Tools You need to Promote Careers in Aging Week.” There are other videos that you can use to promote aging-related jobs and careers. These include Non-Academic Careers in Aging and Trends in Aging. There also are online resources such as a directory of educational programs in gerontology and geriatrics, and tip sheets on topics such as “Reflections on Careers in Aging.”
Use the hashtag #careersinaging19 to share your stories and photos and join in on the celebration:
· Post personal stories of long-time employees and why they like working at your organization.
· Post stories/photos about popular benefits, such as onsite child care, tuition assistance, or even the ability to bring pets to work.
· Post videos of team leaders talking about the organization and inviting new workers to apply for job openings.
· Post interesting statistics, such as numbers regarding the aging population in your region.
· Post articles and information linking back to your website.
Consider special activities that you can plan throughout the year such as holding open houses for job seekers in the area, having managers or team leaders speak at local schools about careers in aging, or inviting employees’ children to spend a day/afternoon with mom or dad at work and write an essay about it. Give out prizes and publish the best ones on your website and in company newsletters.
Don’t forget to use CIAW to remind your current employees how much they are appreciated. Treat them to a catered lunch or have a ‘thank you’ day with special treats such as gift cards or coupons for time off.
You don’t have to do a lot to have an impact. For example, if your social media activities bring in a handful of good candidates or you create a new partnership with a local nursing school or nurse aide program, it will be well worth the effort.