According to a new survey, 74% of recruiters believe hiring will be more competitive this year; and 67% said their greatest challenge will be lack of high-quality candidates. Prepare to tackle these challenges by prioritizing a few key actions: hone your marketing skills, including cutting-edge search engine optimization, content and digital marketing, and social media engagement; monitor/protect your employer’s reputation; and use texting to reach and communicate with job candidates. Finally, be flexible. For instance, identify what job requirements are “must-haves” and which could be learned on the job or taught at a later date. Read the full article.