Before you invest heavily in consultants or outside firms, look to your employees to help you promote a strong company brand. Here how:
- Realize that good branding comes from within. When your workers have a sense of purpose and feel valued, they can be great brand promoters and bring both customers and new employees to your organization.
- Stress authenticity. Talk about actual programs and efforts that demonstrate diversity, equity, and inclusion, as well as employee wellbeing and health/safety.
- Empower your biggest promoters. The employee voice is three times more credible than the CEO when it comes to talking about working conditions, challenges, and solutions.
